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Is Virtual Reality Real?


I am absolutely sure that all of us have seen movies in which holograms appear from nowhere. Unfortunately, humanity has not yet realized this technology in a proper way. There are several promising startups, but no more. However, another no less interesting technology is on its way. I am talking about virtual reality. Let’s think about what technological progress have reached over the last years.


We have already achieved global digitalization. You can find everything you want inside of your device. Isn’t that amazing? I mean, merely a decade ago we could not even imagine touchscreen smartphones.


What do we have now? Technologies have made a huge step forward and the stuff from sci-fi movies does not seem to be so unbelievable. You can barely surprise somebody with a laser sword or flying hoverboard in 2016. These innovations are taken for granted, as a result of inevitable technological progress.


What am I getting at? IT is a rapidly developing market and sometimes it is  hard to foresee the next stage of its development. Nevertheless, we have all reasons to call 2016 a year of virtual reality technology.

The number of VR projects and developers is increasing the same way as the number of companies producing VR devices. Is this technology the future of the whole industry or just a temporary tendency? Whatever, let’s find it out.


Virtual reality instead of a real life?


Before we start deepening into this topic it is important to understand what kinds of VR already exists on the market. There are several types: handheld VR kits (e.g. Google Cardboard), premium PC-connected headsets (e.g. Oculus Rift) and augmented reality (e.g. Microsoft Hololens). I think that difference between them is more or less understood. Let’s learn how virtual reality can attract new clients.


This is relatively new technology. However, it has already found an application in many areas. Thus, militaries can conduct training in aviation or special vehicle driving with the help of VR set. It is even used in education. For example, future doctors are able to have a training in surgery by means of virtual reality.


I think you agree with me, that assuming information with the help of VR is exciting experience. It can help to increase the interest in studying. Except already mentioned spheres, VR is also widely used in business, engineering, sport, media, construction etc.


Check it out! Our article related to VR in business


VR interface (prototype)


Special attention is given to an entertainment sphere. Virtual reality provides entirely new experience for gamers and moviegoers.


Virtual reality games make a player feel like a part of gameplay. Now, gamers can see the virtual world through the main character’s eyes.


Also, VR provides a possibility for watching a video in 360 degrees. It is mainly used in short videos, for instance on YouTube. However, experts say that in the near future we should expect not only movies in 360 degrees but also movies in which we can influence the plot.


VR gives us new possibilities and it is hard to underestimate its contribution to the further science development.


VR - a temporary trend or a future of the industry?


In the recent years, VR has become the most discussable topic in IT industry. VR devices appear to be an essential part of any exhibition somehow related to technologies. This way, the total number of virtual reality devices presented at CES and E3 increased greatly over the last years.


Many companies specialized in device production have used this trend and started their own VR version development. This way, such giants of industry as Google, HTC, Samsung etc. presented their creations to the general public.


Active users of virtual reality (Source: Statista)


By the way, Google has updated its VR at the presentation held on October, 4. This updated version got the name “Daydream View”.


Google company is considered to be the pioneer in cheap VR headset introduction. Google Cardboard has a price in $15 while its recently announced premium version Daydream has an approximate price in $79. For comparison, the closest competitor in this segment is Gear VR with a price in $99.  


Do not know what is going on? Learn the latest news from Google I/O 2016


What do we have? A market is full of branded VR products. But what are the reasons for purchasing them? Let’s find it out.


Mobile solutions


There is a variety of virtual reality applications giving you an opportunity to feel a new experience from this technology. Most of them are related to video watching or ‘virtual traveling’. Thus, the popular app called Orbulus gives you a chance to travel around the world without leaving your home. You can choose a location you want to visit and look around there. To similar applications, we can refer Expeditions, Google Arts and Sculpture, Google Street View and many other.


VR technology is only on its way to more broad application on the mobile market. Nevertheless, the perspectives of VR are understood for both Android and iOS developers. That is why companies all around the world are preparing for the more frequent use of virtual reality in their projects. Our company is not an exception.


General interest in VR


Social networks


Social networks continue its development all the time. Facebook have bought Oculus, one of leading companies in VR field. What does it mean? We should be ready for another level of online communication as well as for social media adaptation for VR.


Facebook users already have an opportunity for sharing 3D videos and playing games with their friends in a virtual environment.


This is only the first stage of virtual social network creation.


/ Fond of Facebook? Read the latest news from F8 conference and learn what Zuckerberg has prepared for you. /


This way, if you want your app to be relevant in the near future, you should start looking for competent developers.

Stages of Facebook development




VR era has come not only in software but in game development as well. Many companies involved in 3D games production have started using virtual reality too. It concerns not only mobile games but the game industry in general.


We can see that virtual reality gradually captures all the IT segments. If you are thinking about an interesting and unusual project - virtual reality is exactly what you are looking for.


What is a high-quality VR product?


As it was mentioned before, virtual reality is only on the first stage of its development. People will come up with more ideas for VR usage. The same thing we could observe in mobile phones development. Initially, they were devices for making calls. Now, we can work, communicate, take a photos, etc. with the help of this compact thing.


Well, how can we distinguish a high-quality VR product from a poor one? There are some challenges in creating VR product.




If you want to be proud of your product’s quality, virtual reality developers should take care of minimum latency in it. It is a really great problem in VR product’s development.


When a user turns his head in the virtual space, the latency should be minimized and maximum closed to the real life. The perfect latency is considered to be 20 milliseconds. However, developers should also include the latency of user’s input device. It can range to more than 100ms.


This way, we can conclude that your VR product should be well-optimized and runs fast.  




Interaction is one more challenging task appearing during the development process. Ergonomic is one of the biggest problems in interaction with the 3D environment.


Methods of interaction in VR:

  • Orientation in virtual space

  • Object manipulations

  • Navigation in the app (menu and other interfaces)


However, the solution of this problem depends on the choice of VR platform. Each VR manufacturer has its own device for manipulation in a virtual world. Thus, Daydream uses a small remote for this purpose, while Oculus uses joysticks of their own production.  

Interaction in the product should be optimized according to the platform’s controllers and user’s needs.


Interaction with environment in VR (prototype)



Probably, one of the most prospective features of VR is a real time collaboration between users. People around the world have an opportunity to collaborate with each other in a virtual environment.


If you want this feature in your project, virtual reality developer should connect the application to one server and provide a secure way of data synchronization.    


While adding collaboration functions, you should also pay additional attention to interaction. For example, if one user is manipulating the object, another user may not be able to do it.


Want your own application but do not know for what amount to expect? Well, this article will certainly help you: How to Estimate a Project


VR systems


There are some specific features during application of virtual reality development which needed to be taken into account.

  • calculation of the correct perspective according to user’s position

  • stereoscopy

  • multi-screen control

  • synchronization of different app’s elements

  • complicated physics interaction

  • tactile feedback


Implementation of all these systems requires a lot of  experience in coding.




From the information mentioned above, we can define the factors needed for high-quality VR product:

  • minimal latency

  • well thought-out user interaction with the virtual environment and interface elements  

  • properly realized collaborative features

  • carefully customized VR systems


Augmented reality


Some experts do not believe in the success of the virtual reality. Nevertheless, even they cannot deny the perspectives of augmented reality.


AR is a technology that makes virtual 3D objects appear in the real world using a camera of your device. The striking example of AR on the mobile market is such augmented reality game as Pokemon GO.


Augmented reality is looking for the new ways of realization. The last device from Microsoft proves that. The company has presented Hololens. It is glasses of augmented reality. They provide users with an entirely new level of digital interaction.


Hololens interface


AR is not only a great option for entertainment. It also enhances the capacity of different professions and business.


The clear example of a company which created the augmented reality app for business is IKEA. This app is called ‘IKEA Catalogue’. It gives a virtual preview of the furniture in the room. This way, business owners can attract more clients to their products or services. With the help of this technology, it is easier for consumers to make a choice.


Concerning AR for professional using. This technology will be more or less useful for each profession. However, it is worth noting such profession as a designer. For designers, such feature as virtual elements will save a lot of time and efforts.


Pokemon Go is only the very beginning. AR will soon transform into something more. Something that one day will become the vital tool not only for IT industry but for professional activity in general.


Let’s sum it up


Further development of AR and VR is unavoidable. This is certainly something more than just a tendency. The whole industry has started development into this direction. It is important to be ready for the changes this technology will bring to our lives.


If you are interested in your own up-to-date project creation - think about virtual or augmented reality. Remember, our professional team is always ready to implement any of your challenging ideas.


Вы испробовали все технологии и ищите чего-то новенького? Предлагаем вам погрузиться в мир виртуальной реальности и ее возможностей.


Have you tried all the technologies? Are you looking for something new? Then, we want to invite you to the world of virtual reality and its possibilities. 

About Author

Vitaliy K., copywriter at Cleveroad


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