Augmented Reality as a Powerful Tool to Boost your Business
Let's take a deeper look into this topic and find out which business areas gain the most from using this breathtaking invention.
Impressive AR forecasts
Even now, the AR market size equals to $5.2 billion. According to Statista, this figure is expected to roll over to $162 billion by 2020.
Role of AR in Video Games
Famous Niantic games like Pokémon Go and Ingress work on this exact principle. They expertly combine real and unreal worlds, motivating players all over the world to look for curious Pokémon and fight mysterious Shapers. A great thing about both games is that they make users go out, rather than sit next to the PC or mobile device for hours.
Role of AR in Healthcare
For example, AED4EU identifies the nearby points of automated external defibrillators. So, if it happens that a person next to you needs an urgent help, you will be able to apply first aid without losing any time.
Amplified Robot Lab provides users with an opportunity to see the hypothetical mode of action for a drug.
Role of AR in Engineering
Regardless of the type of machine you work on, you can understand how it is going to look, rotate the image, and see it from different sides. eDrawings Standard and eDrawings Pro are good examples of using AR in CAD modeling and industrial engineering.
Role of AR in Retail
Global giants like Coca-Cola and IKEA developed special apps for demonstrating their products in supermarkets and private apartments. Not only do the companies' representatives talk about the products but show where and how they can be arranged.
Zappar introduced a new wave in the shopping industry by offering t-shirts with live images and patterns.
Role of AR in Real estate
From the point of view of the consumer, you also benefit since you have a chance to save time and money on trips but still see the accommodations as they are.
Role of AR in Live events
It is not surprising that the participants of these events are able to eliminate the necessity to produce huge maquettes in order to demonstrate their products. Holding a phone or tablet, they can show all the tiny details of their projects. This applies to a variety of business areas including those that we have already mentioned.
Great events like Mobile World Congress, Global Consumer Electronics and Consumer Technology Tradeshow, Super Mobility Week, Defcon, and others have been using augmented reality for quite a long time. Year by year, the technology is getting involved more and more.
Implementing augmented reality
Yet, using QR code as a marker is not a rule. For this purpose, you can choose any object you like. For example, Microsoft has its own 2D tags and Popcode created specific images that can be recognized by the program.
The operating principle of the marker-based app is based on the direct connection between a certain marker and certain model. Marker works as an identifier that shows which AR model is necessary to display at a given moment of time.
Usually, such apps do not use phone sensors like GPS or accelerometer since they are not required for correct rendering of the image.
E-commerce, engineering, and real estate apps are bright examples of the applications with marker-based technology. Sometimes, it is also used for developing video games, specifically, games for kids that animate particular static pictures.
For better understanding, let's consider an example. Imagine that you develop an app that draws funny hats for pets - dogs and cats. That is, when you turn on the cam and direct the phone at your four-legged friend, you can see it in a nice hat of any shape and color.
Which way would the app recognize the animal? In this case, the pet image is not a marker since you cannot put the images of all the dogs and cats in the world into app's database. However, you can "teach" your app to identify, for example, the mustache, shape of head and eyes, a range of possible hair colors, and so on. After analyzing all these values and finding certain points of intersection, your application will understand that this is the right pet and display a hat on its head.
This approach is often used in the healthcare, beauty, and video gaming apps.
It should be noted that there is another way to build marker-less applications. It primarily concerns apps that display extra information about the nearby objects basing on various phone sensors.
Both in Apple App Store and Google Play there are a plenty of apps for tourists. Some of them guide you through the nearest cafes and restaurants, some - display information about the local sights. Such applications are also built on the basis of markerless technology with the help of GPS detection.
Top 5 tools for integrating AR in an app
Here are 5 tools that, in our opinion, offer the best opportunities for building AR application:
Choosing AR direction
The popularity of technology increases the demand for tools to integrate it. Before making a decision, weigh all the pros and cons and take into account the specific of your activity. Anyhow, no matter which way you choose, AR is going to be a reliable business tool and development approach.
We are ready to assist you in your great beginning.